In a significant move aimed at bolstering employee well-being, AT&T has expanded its benefits package to include comprehensive fertility and family-building support through a partnership with Maven Clinic. This strategic initiative, rolled out in January 2024, extends access to a wide array of resources and specialists, available around the clock, to all 125,000 AT&T employees.
The collaboration with Maven Clinic marks a substantial enhancement to AT&T’s existing employee benefits portfolio, which had previously focused on maternity care since 2021. By recognizing the evolving needs of its workforce, AT&T underscores the pivotal role family benefits play in attracting and retaining top talent in today’s competitive landscape.
Founder and CEO of Maven Clinic, Kate Ryder, emphasized the significance of AT&T’s investment in employee well-being, stating, “Fertility support is increasingly a top priority for employees, and AT&T is demonstrating its commitment to their well-being.” This strategic partnership directly translates into a more resilient and productive workforce, fostering a culture of support and inclusivity within the organization.
The decision to expand family benefits aligns seamlessly with insights gleaned from Maven’s recent State of Women’s and Family Health Benefits Report. Surveying over 3,000 employees and 1,200 HR leaders, the study revealed compelling statistics:
- 75% of employers identify reproductive health benefits as pivotal to employee retention.
- 41% of employers currently offer or intend to provide fertility coverage.
- Nearly 60% of employees express willingness to explore job opportunities offering superior reproductive health benefits.
Furthermore, the report underscores the growing significance of virtual healthcare solutions like Maven Clinic, which cater to the needs of busy employees constrained by time and accessibility.
AT&T’s proactive approach to enhancing family benefits couldn’t come at a more opportune time, with rising healthcare costs emerging as a pressing concern for many. According to the survey, 79% of U.S. employees harbor apprehensions regarding escalating healthcare expenses, prompting a substantial portion to explore alternative avenues for accessing care. By broadening its benefits package and leveraging innovative solutions like Maven Clinic, AT&T addresses these evolving needs head-on, reaffirming its commitment to employee well-being.
This strategic partnership epitomizes a broader trend gaining traction in the corporate sphere – a recognition of the intrinsic value in investing in employees’ families. By prioritizing initiatives aimed at fostering a healthier work-life balance, companies like AT&T set a precedent for industry peers, laying the groundwork for a more resilient, engaged, and prosperous workforce, poised for success both personally and professionally.
(Hero image credit: Maven Clinic)
