Women’s health company Tia announced a leadership restructuring this week, with co-founder Carolyn Witte transitioning to chairwoman of the board and co-founder Felicity Yost stepping in as interim CEO. The move, unveiled in an email to employees and posted on LinkedIn, reflects Tia’s strategic shift towards operational excellence and clinic expansion.
Witte, who served as CEO since Tia’s inception eight years ago, will focus on driving long-term strategy at the board level. “This decision realigns our roles around our respective strengths and talents in support of what Tia needs today to maximize success for our team, and impact for our patients and health system partners as we continue to further our vision of transforming healthcare for women,” Witte wrote in the email. “Felicity’s operational superpowers and deep institutional knowledge of Tia and our health system partners make her the optimal leader for Tia’s current needs,”
Founded in 2017, Tia offers a unique healthcare model for women. It combines virtual and in-person services, integrating primary care, mental health, and gynecological care with wellness offerings like acupuncture. This comprehensive approach aims to create a “modern medical home” specifically catering to women’s healthcare needs.
Tia currently operates nine clinics across four major markets: New York City, Los Angeles, Phoenix, and San Francisco. The company plans to open two more clinics before the year’s end, expanding its reach to serve a larger patient base. Tia currently boasts 40,000 members.
Strategic partnerships with health systems like Cedars-Sinai in Los Angeles, UCSF Health in San Francisco, and CommonSpirit Health in Phoenix have further propelled Tia’s growth. These collaborations have enabled the establishment of Tia-branded clinics, providing convenient access to women’s health services in new markets.
Witte emphasized the need for a leadership team with operational excellence at its core to achieve Tia’s near and long-term goals. “Tia is well beyond the ‘proof-of-concept’ stage and now in the ‘rinse, repeat and strengthen’ stage, which requires a maniacal focus on operational excellence,” Witte stated in the email. “This is both a normal and exciting evolution for a company at our stage and size. Specifically, to hit our near-term financial goals, we need to ramp up clinics and further strengthen our unit economics — all while maintaining and improving quality of care and experience for our patients and partners.”
The focus on operational excellence encompasses streamlining clinic operations and strengthening unit economics while maintaining and enhancing the quality of care and patient experience.
In parallel, Tia is actively refining its long-term strategy to ensure continued success within the rapidly evolving landscape of primary care and women’s healthcare. Witte acknowledged the growing need for accessible and high-quality women’s healthcare services, particularly as access dwindles and health outcomes worsen for women. “I am motivated to spend more time ensuring Tia can seize the right expansion opportunities at the right time to further our mission and business for the long-run.” Witte noted, highlighting the company’s dedication to its mission and long-term growth.
Tia’s leadership shakeup signals a strategic shift towards operational efficiency and clinic expansion. With a renewed focus on these areas, Tia is well-positioned to solidify its presence in the women’s healthcare market and provide a comprehensive and convenient healthcare experience for a wider population of women.
(Hero image credit: Tia)
